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Keep It Local: Creating and Marketing Value-added Products Workshop
Start Date: 10/15/2018Start Time: 8:00 AM
End Date: 10/15/2018End Time: 5:00 PM
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Event Description:
Creating and Marketing Valued-added Products | $10/person registration, lunch included
October 15, 2018 at the Food Science Department in Fayetteville, AR from 8 am—5 pm
Workshop participants will learn how to produce commercial food products in our local food systems. Those attending this workshop will explore the process of taking a product from concept to the commercial market as well as the fundamentals of starting a food processing business and marketing food processing products. Workshop participants can apply for one-on-one assistance to create customized branding messages for their business or products to target consumers.
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producers to create unique marketing narratives to target consumers.

This project focuses on reducing production and marketing risks faced by small and beginning
value-added food producers in Arkansas. Value-added foods provide an alternative for farmers
and entrepreneurs to extend market reach and increase income, while marketing skills enable
producers to convey information about their business or products that resonates with consumers.
This project generates content to help advance local food systems by 1) empowering underserved
farmers and entrepreneurs to pursue value-added food production, 2) facilitating effective
branding strategies, and 3) expanding marketing opportunities for value-added producers. This
project will deliver workshops on value-added production and marketing to 125 participants in
Northwest, Central, and Eastern Arkansas. Then, those participants can apply for one-on-one
assistance to create customized branding messages for their business or products, allowing 30-40
producers to create unique marketing narratives to target consumers.

Workshops also offered in Little Rock (Oct. 4) and Jonesboro (Oct. 25).
Location Information:
Off Campus

Off Campus - (FDSC) Food Science Building  (View Map)
2650 N. Young Ave.
Fayetteville, AR 72701

Off Campus - (FDSC) Food Science Building  (View Map)
2650 N. Young Ave.
Fayetteville, AR 72701
Room: D-2
Contact Information:
Name: Renee Threlfall
Phone: 479-575-4677
Email: rthrelf@uark.edu
Keep It Local Workshops
Attachments For This Event:
    > Keep It Local Workshop Flyer
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