Thinking about investing in your marketing efforts through advertising? There are several areas of your business that should be optimized from an organic perspective before investing financially or driving additional, paid traffic to your channels.  

In this webinar, Rachel Majors, Digital Marketing Consultant - UAF ASBTDC, will discuss the areas of your business to review before investing in your marketing efforts. The majority of the presentation will be spent on reviewing your website for optimization opportunities to consider. She will also cover the importance of establishing clear brand messaging, identifying your audiences and appropriate advertising channels, how much you should spend on an advertising test, and more.