Considered one of the 10 most influential female publicists in Peru, Lorena Oxenford is currently Vice-president of the Mayo Group, an advertising, marketing and public relations firm in Lima, Peru. She is Director of the Peruvian Advertising Agencies Association (APAP) and teaches at the Pontifical Catholic University of Peru, the Peruvian University of Applied Sciences, and the Peruvian Advertising Institute. 

With more than 30 years of experience, she specializes in strategic and creative communication, alongside developing and managing advertising campaigns. For her work as director at agencies such as FCB and McCann Erickson, Oxenford has received multiple awards such as the Cannes, the Effie Latam, the Gran Effi and the Ojo de Iberoamérica. 

This event is made possible thanks to the support of the WLLC Student Success Grant, the Latin American and Latino Studies Program, the Comparative Literature Program, the Honors College, and the International & Global Studies Program.